By Caitlin Meives and Laura Smith, YUP co-founders

Now in our third year, the Young Urban Preservationists (or YUPs!) continue to celebrate all things Rochester, NY. We started off 2016 with a subzero heart bombing event for the former B’nai Israel synagogue. Braving the coldest day of the year with a group of YUPs and school-aged kids from the surrounding neighborhood, we showed some love to this almost 90-year-old building that was abandoned in 2004.

YUP (22 of 28)

Before creating the heart bombs, one of our YUPs (who also happens to be a city school teacher) taught the kids about preservation, what’s cool about these vacant old buildings, and what can be done to re-purpose them so that they benefit their neighborhood. It was really touching to see the kids almost instantly grasp these concepts and jump onto our bandwagon.

We also heart bombed a vacant and deteriorating former brewery:

YUP (26 of 28)

Since February, we’ve been hard at work expanding The Landmark Society of Western New York’s (our parent organization) WHERE THE #&@% AM I?™ coaster project. WHERE THE #&@% AM I?™ is a project that connects people to places. QR codes on the coasters direct bar patrons to a website that provides before/after photos and a few factoids about the building. As I like to say: It’s not a history lesson; it’s a random amalgamation of titillating tidbits; a series of snippets; a window onto the power of change.


We’re reaching out to our favorite local bars and restaurants in Rochester to become a part of this network but ultimately we want to expand throughout western New York (and beyond! Interested in joining our network? Contact Caitlin for more information). On May 21st, we’ll be celebrating the recent expansion of our coaster sites with a WHERE THE #&@% AM I?™ bar crawl in the historic South Wedge Neighborhood.

We also continue to build on some recurring events we’ve established over the past few years. In May, we’re holding the next installment of our Old House Hacks, a series of one-off classes on restoring, preserving, and maintaining historic homes. In July, we’ll host our third annual Bikes, Beers & Buildings, a biking scavenger hunt that highlights some hidden gems of our fair city. We’re also working on a number of behind-the-scenes tours and pop-up events to highlight preservation projects and historic buildings that still need some love and attention.


Find out more about the YUPs and sign up for our enewsletter here.

Follow us on the ‘grams at @youngurbanpres. (#yupROC)

And follow us on Facebook.


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